Merchants: A chance to get out in front of new Second Life residents

MadPea's first free-to-play game, The Ghost Town, launches on the 19th December at the Firestorm Gateway. MadPea seeks 20 merchants to provide themed prizes for the players. MadPea and Firestorm will promote participating vendors to their customers of the future before anyone else.

The many roles we play in Second Life

Last week I ran a survey asking Second Life users to tell me the roles with which they most identified. 3,073 people completed the survey. The purpose of my study was to determine the most popular use cases of Second Life. I wanted also to see which group is more likely to recommend Second Life. It turns out that most people identify as roleplayers in Second Life. Educators are most likely to recommend Second Life. Scripters are least likely to recommend it.

Poll shows 72% might recommend Second Life, but more needed to sustain Second Life

Earlier this week I asked Second Life residents how likely they are to recommend Second Life to RL friends and colleagues. Over 3,000 people responded to the survey showing passionate engagement for Second Life.The poll shows 72% of Second Life users are more likely to promote it. With that said, more people need to promote Second Life if to maintain user engagement levels.

New survey: Would you refer a friend to Second Life?

I'm the Phoenix Firestorm Project's new marketing manager. My job, in a nutshell, is to persuade potential new users to try Second Life. I'll do that by attracting people to the Firestorm Community Gateway.

The Liaison Collaborative returns with a new website

I am happy to announce that I have taken the role of marketing manager for The Liaison Collaborative, one of Second Life's most popular monthly shopping events. My first job was to redesign an all new website for the event, to celebrate its return to active rotation - starting today.

By | 2015-10-31T14:32:47+00:00 October 7th, 2015|Features, Marketing in Second Life, Second Life|1 Comment

Part Three of the Second Life Merchant Resource now available

Auryn Beorn, a Second Life merchant with over 4 years of experience with her store (Black Tulip) and as a CSR for Dutchie, has published [...]

By | 2016-11-18T13:14:55+00:00 September 3rd, 2015|Features, Marketing in Second Life, Second Life|Comments Off on Part Three of the Second Life Merchant Resource now available

Dr. Phil show results in just over 1000 more than average Second Life sign-ups

A comparative analysis of Grid Survey data shows a modest increase in sign-ups to Second Life on the day the 'Dr. Phil' episode about gaming addiction aired - Tuesday, July 14th.

By | 2016-11-18T13:15:04+00:00 July 20th, 2015|Features, Marketing in Second Life, Second Life|22 Comments
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