“I have 422 friends… yet I am lonely,” begins Gary Turk’s now viral YouTube video designed to inspire us to look up from our screens and re-engage in real life.

“Look Up” is 5 minutes long, well-produced, and very much worth a view. As our relationship with technology becomes more enmeshed than ever, as the virtual reality hype sees a resurgence with the Facebook acquisition of Oculus Rift; this video is both timely and thought-provoking.

At the time I write this, the video has had over 41 million views, 333,416 likes, 10,445 dislikes and received over 33,000 comments on YouTube.

Merely a privileged angst over first world problems, or another signal of society’s backlash to an impending technological singularity that we collectively dread? I see both sides, but I’m clear that when we say yes to one thing, we are saying no to something else.

One of the most resonating parts, in the context of my use of Second Life, is when he says:

“I am guilty too of being part of this machine, in this digital world, where we’re heard but not seen, where we type as we talk and we read as we chat, where we spend hours together without making eye-contact.”

Gary Turk’s “Look up”: A canary in a coal mine? Or the boy who cried wolf?

Watch the video, and join me this Wednesday, June 4th, 2014 at 1PM to discuss your views on this video at the Basilique Chat Salon.

As always, whether you can join me then or not, leave a comment below on what this video means to you.